dilluns, de març 12, 2007

L'humor com a antídot

Per no pensar en l'editorial de l'ABC, ni en la demagògia pepera... me'n vaig cap a una altra banda i sense canviar de tema em trobo una anècdota sobre conflictes nacionals i publicitat.

"During its 1994 launch campaign, the telecom company Orange had to change its ads in Northern Ireland. "The future's bright … the future's Orange." That campaign is an advertising legend. However, in the North the term Orange suggests the Orange Order. The implied message that the future is bright, the future is Protestant, loyalist... didn't sit well with the Catholic Irish population. "